New McDonald's to include recharging stations for electric cars
07-06-2009
From: BloggingStocks
According to our sister blog, Engadget, a new North Carolina McDonald's will include electric vehicle (EV) recharging stations, part of the ChargePoint network. While you stuff your face, your car could be stuffing its battery.
The cross-marketing potential is intriguing. Since most current EVs take a couple of hours to recharge, McD's would have a captive audience to buy desserts and frou-frou coffee drinks to fill the idle time. It could offer discounts on fill-ups with meals, and Happy Watts meals for the kids. And with over 30,000 locations worldwide, what company is better placed to establish a recharging network?
The cross-marketing potential is intriguing. Since most current EVs take a couple of hours to recharge, McD's would have a captive audience to buy desserts and frou-frou coffee drinks to fill the idle time. It could offer discounts on fill-ups with meals, and Happy Watts meals for the kids. And with over 30,000 locations worldwide, what company is better placed to establish a recharging network?
It could also refuel those green vehicles retrofitted to run on French fry grease.
While this business might seem inconsequential today, given the paucity of EVs on the American roads, vehicles by major manufacturers such as Subaru and Mitsubishi are already rolling down the assembly line. The Subaru Stella will appear on the Japanese market in August, while the first Mitsubishi's i-MiEV will hit the road this month and go on sale to the public next April.
So welcome to McDonald's. Would you like some electrons with your Big Mac and fries?
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